The story behind Sunday’s Super Bowl ad on the Cartersville Anheuser Busch brewery’s getting water to hurricane, fire victims in Florida, Texas, Puerto Rico and California.

The story behind Sunday’s Super Bowl ad on the Cartersville Anheuser Busch brewery’s getting water to hurricane, fire victims in Florida, Texas, Puerto Rico and California.

You’ve probably heard about — and even viewed online — today’s scheduled Super Bowl commercial featuring efforts by the Cartersville brewery of Anheuser Busch to get much-needed water to hurricane victims in Florida, Texas and Puerto Rico as well as fire-ravaged parts of California.

So let us borrow a line from the late Paul Harvey as we say you now have a chance to know … “the rest of the story.”

The commercial features the local plant along with General Manager Kevin Fahrenkrog and his wife. Fahrenrkrog (pronounced Fair-en-krog) joined us on Wednesday’s Hometown Headlines Radio Edition on WRGA 98.7 FM¬†for a 10-minute interview into the making of the commercial. (Please click the SoundCloud item atop this page).

He talks about what’s involved in shifting the brewery from beer to water and how another brewery in Fort Collins, Colo., also is being geared up to perform the same duty as needed. It will give Anheuser Busch another asset in the middle of country to speed delivery to venues to our west in time of need.

Fahrenkrog praises his crew and others involved in the brewing and delivery process — as well as his wife. He should be proud: Over the past 30 years, they’ve helped provide over 79 million cans of clean drinking water in response to natural disasters.

He expects the ad to air sometime around the third quarter but we don’t have an exact time.

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