Every year, one particular project seems to become a media darling. That is, whatever media you choose these days, it seems one project becomes an ongoing series of photographs. You saw it with the creation of Charles Hight Square (Publix, La Parrilla) in Rome and the Courtyard project on West Third Street. Now its the RaceTrac coming to the Armuchee Connector and Martha Berry.
We start a series, “Why we’re excited about 2018,” which will provide a look at what really is new in the new year. First stop (in no particular order): RaceTrac at the community’s development hot spot in Armuchee.
Why RaceTrac: Some of our friends and guest contributors are just happy to get frozen yogurt back in the Armuchee area after one of the stores closed at Armuchee Village. And there’s a lot more on the menu inside the store with hot dogs, sausage, brats, roll-ups and pizza. RaceTrac and competitor QuikTrip have expanded far beyond the gas-and-beer joints of the past.
‘Buy’ the gallon: But also look at what RaceTrac has the potential of doing to local gas prices. RaceTrac and QuikTrip — as well as Murphy USA and Kroger — tend to set gas prices in communities. In Greater Rome, RaceTrac creates another “price point” if you will, complimenting what Kroger does off Turner McCall and Murphy USA off U.S. 411 near the Bypass. Check Cartersville area prices right now: The big players — Kroger, Ingles, QuikTrip, Murphy and RaceTrac — are all in the $2.11/$2.12 a gallon range (click Georgia Gas Prices).
Bottom line: The competition in Greater Rome should be just as intense plus it will make other convenience store chains step up their respective games to lure customers. There’s talk of a second RaceTrac, this one in West Rome. Maybe we’ll end 2018 with another round of good news.