Vic Mitchell, among the state’s most decorated women’s basketball coaches, named Director of Catering and Community Relations at Otter’s Chicken.

Vic Mitchell, among the state’s most decorated women’s basketball coaches, named Director of Catering and Community Relations at Otter’s Chicken.

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The exterior of the newest Otter’s Chicken in Kennesaw. From Facebook.



Vic Mitchell

Vic Mitchell, one of the most respected coaches in North Georgia who left Shorter University two months ago, is reuniting with two longtime friends, former Shorter Athletics Director Bill Peterson and his son, Will. The Petersons now lead Otter’s Chicken, a growing fast-casual chicken restaurant group.

Media release: Otter’s Chicken, a fast-casual restaurant concept owned by Peterson Foods LLC and headquartered in Marietta, announces that Vic Mitchell will be joining its senior management team as Director of Catering and Community Relations.


Mitchell resigned in June as the head women’s basketball coach at Shorter University, an NCAA Division II program.  At the time, Mitchell was longest-tenured head coach at Shorter, serving for 27 years and compiling a record of 440-370.

“Simply put, Vic Mitchell is a great leader and a winner,” stated Otter’s President and CEO, Will Peterson.  “Vic has great experience working with people and will provide outstanding leadership to our entire management team. He’s one of the very best people you could ever meet and he will help us achieve our goal of providing our customers with the very best chicken products in the world.”

Mitchell is recognized as one of the all-time winningest college basketball coaches in the state of Georgia. While at Shorter, Mitchell was a three-time conference Coach of the Year, having received the honor last in 2012 after leading Shorter to a school-record 28 wins. He coached teams to four appearances at the NAIA Division I National Tournament, including three straight from 2009 to 2012 and recorded his 500th career win on March 1, 2016.

Mitchell also served as a health and physical education instructor at Shorter for 26 years, head women’s softball coach for three years, started the program and served as head coach for women’s cross country for five years, and started the program and served as head women’s golf coach for five years. He also was a senior associate athletic director for eight years and was the health and physical education coordinator for 11 years.

Otter’s Chicken was founded in Nashville as a fast-casual restaurant specializing in freshly prepared (not frozen) chicken tenders served in a variety of methods.  In July 2013, Peterson Foods purchased the Otter’s Chicken Tenders Restaurant Concept from the restaurant’s founding group.  Otter’s offers chicken tender meals, chicken wraps, chicken sandwiches, salads and a variety of other menu options and portion sizes, including “tailgate meals” for large parties.  Its menu offerings are served in a fun and casual environment with a strong focus on local schools, their sports programs, bands and other ancillary organizations.

Otter’s currently has locations in Atlanta, Marietta and Kennesaw.

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