Updated: Goo-Goo Express Car Wash coming soon on Martha Berry Highway; groundbreaking likely in mid-May. Announcement continues ‘boom’ in that area.

Updated: Goo-Goo Express Car Wash coming soon on Martha Berry Highway; groundbreaking likely in mid-May. Announcement continues ‘boom’ in that area.

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Photo courtesy of Teresa Lumsden.

 

Rome businessman Brian Dulaney is bringing another Goo-Goo Express Car Wash to the area. Signs are up announcing the new location coming to Martha Berry Highway in the former After Hours Auto Center and Quick Lube, across from the Armuchee Connector and just down from Mount Berry Mall. Sunday afternoon, Dulaney said he had closed on the purchase from Larry Martin and hopes to get moving by mid-May.

The current plan is to take down the quick lube building and grade the acre for redevelopment. Look for a campus similar to what Goo-Goo has on Shorter Avenue with the same size car wash tunnel as well as the fleet of vacuum spots to the side. Dulaney says he’s had his eye on the site for several years and has been impressed by the continued pace of development north of Berry College and the Rome Tennis Center at Berry College.

Goo-Goo has locations on North Broad Street — including full service — as well as Shorter Avenue. Dulaney says he’s busy with more new stores, including one planned in Chattanooga.

The Goo-Goo “coming soon” notice and the acoompanying “sold” stencil over the Hardy Realty sign offering has neighbors talking. “Excited about Goo-Goo Carwash coming to my Teresa Lumsden – StateFarm neighborhood,” says Lumsden. That half-mile strip has seen lots of business over the last couple of years with a new Taco Bell and Jack’s restaurant location.

Goo-Goo’s next location is a key for several reasons:

  • Traffic: It is the start/end of the Armuchee Connector.
  • Tennis: It is close to the Rome Tennis Center at Berry College (and expected development to follow as talks continue over a proposed hotel). This could be a huge month for the tennis center as the decisions are expected on the next round of contracts for the ACC men’s and women’s tennis tournaments. This year’s tournaments have been move to the tennis center from North Carolina because of the controversy over the “bathroom bill.” Rome hosts this year’s event from April 26-30.
  • Timing: The site is across from the current home of Life Church, a spot that soon will give way to a major convenience store. We’re hearing QuikTrip, one of two apparently planned for Greater Rome.  One or two QuikTrips will change the petroleum sales market here.

 

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